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Let Web metrics expert Brian Clifton help you maximize your website’s potential. In this book you’ll discover the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You’ll learn to:

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
• Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

The demand for rich Internet applications (RIAs) such as complete storefronts and interactive surveys is skyrocketing, as is the pressure to create these dynamic apps overnight and at low cost. This in-depth Bible provides the step-by-step instructions you need to quickly create RIAs in Flash using cost-effective, open-source PHP programming tools. You’ll learn how PHP works, when you should use it in Flash, and above all, vital security techniques for keeping your interactive sites secure.

* Install, configure, and explore the basics of PHP
* Connect Flash to PHP and PHP to MySQL
* Create contact forms and search capabilities
* Clean, store, and check your interactive data
* Apply advanced security techniques
* Develop an RSS reader or banner tracking with PHP
* Extend Flash and PHP with third-party libraries
* Learn best practices for backing up and updating your server

Don’t just learn “generic” SQL. Learn SQL to get results with the world’s top database platforms–Oracle for the enterprise and Microsoft Access for the desktop. Based on John Patrick’s hands-on SQL course at the University of California, Berkeley Extension, this book shows exactly how to retrieve the data you want, when you need it, in any application–from ad hoc reports to the data warehouse. Thoroughly updated for the newest versions of Oracle, Access, and the SQL standard, this book contains more exercises, techniques, and solutions than ever before. You’ll learn exactly how to write SQL queries that are easy to understand, verify, modify, and extend–even if you’ve never worked with databases before.

* SQL Fundamentals,Third Edition, teaches you how to
* Build simple statements to retrieve, store, or modify data
* Craft complex queries that draw information from multiple tables
* Sort and summarize your data just the way you want it
* Create and edit your own tables
* Protect the integrity of your data
* Create more efficient, high-performance queries
* Work with unions, subqueries, self joins, cross joins, inner joins, and outer joins
* Use the Oracle Data Dictionary

Having a web site is almost mandatory whether you are an individual promoting yourself, part of a company showcasing its products or services, or even a member of a band promoting its music, for instance; but unless you want to hire an expert to put your web site together, you’ll need a good deal of experience and knowledge of web technologies to make your site look professional and convincing. Microsoft Office Live provides a complete solution for creating attractive and effective web sites through a series of easy-to-use interfaces. The basic version is free, and you don’t need any coding knowledge to start making use of it.

Learn all the basic functions with Beginning Microsoft Office Live and get advice on how to improve site usability for your visitors, as well as explore more advanced topics. Your web site will soon be better designed and even more effective once you’ve mastered the more sophisticated aspects, such as sending e-mail to and from your site and adding dynamic functionality.

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you.

If you’re interested in recording and streaming media using Flash Media Server 3 (FMS3) and Adobe’s Real-Time Messaging Protocol, this unique 267-page PDF-only book is the perfect primer. It is not a reference, but a systematic guide to developing FMS3 applications using ActionScript 3.0, with chapters that focus on specific aspects of the server and how they work. FMS3 is very different from regular web servers. Because its open-socket server technology stays connected until users quit the application, you can stream audio, video, text, and other media in real time.

With technical insights direct from the Windows Server team, this practical introduction delivers real-world implementation scenarios and pragmatic advice for administering Windows Server in the enterprise.

This book provides a comprehensive overview of Windows Server 2008 at the Beta 3 milestone. Because Beta 3 is a pre-release version of the platform, some features will likely change before release to manufacturing (RTM) occurs. So the descriptions of these features in this book might not be completely accurate. However, please be assured that the author, working together with the Windows Server 2008 product team at Microsoft, has tried very hard to ensure that the information presented in this book will still be as accurate as possible even after RTM.

The target audience for this book is IT professionals who plan on deploying Windows Server 2008 in enterprise environments, and who might therefore be testing pre-release versions of Windows Server 2008 prior to rolling it out on their production networks. The book will be distributed widely at TechEd 2007 and other Microsoft events, but it will also be available through the usual commercial channels (bookstores) for IT pros who can’t make these events and who therefore might want to purchase it.

TABLE OF CONTENT:
Chapter 01 - Introduction
Chapter 02 - Usage Scenarios
Chapter 03 - Windows Server Virtualization
Chapter 04 - Managing Windows Server 2008
Chapter 05 - Managing Server Roles
Chapter 06 - Windows Server Core
Chapter 07 - Active Directory Enhancements
Chapter 08 - Terminal Services Enhancements
Chapter 09 - Clustering Enhancements
Chapter 10 - Network Access Protection
Chapter 11 - Internet Information Services 7.0
Chapter 12 - Other Features and Enhancements
Chapter 13 - Deploying Windows Server 2008
Chapter 14 - Additional Resources

Written by the instructors and creators of the JNTCP-ER Certification Exams, JUNOS Enterprise Routing is the only comprehensive book for Juniper enterprise and edge routing environments. It offers complete coverage of all the services available to the JUNOS administrator, including JUNOS Enhanced Services (ES). This book is the official study guide for all three Juniper Enterprise Routing certification exams, and is highly recommended reading to pass the exams. With its field-guide emphasis on practical solutions, you can easily take the book beyond the classroom and into working networks as a design, maintenance, and troubleshooting reference par excellence. JUNOS Enterprise Routing covers all three certification exams in this track: Juniper Networks Certified Internet Associate (JNCIA-ER) Juniper Networks Certified Internet Specialist (JNCIS-ER) Juniper Networks Certified Internet Expert (JNCIE-ER) With more services such as voice, conference, and multicast on the IP router platform, the market for enterprise routers is growing exponentially, and the need for certified engineers to keep up with network developments in protocols and security is paramount.

Certain technologies bring out everyone’s hidden geek, and the iPhone did so instantly upon its release. Thousands of programmers want to provide applications on the iPhone, and this book shows you how to achieve the spectacular effects that made the device an immediate hit. You’ll learn how to use an open, community-developed toolkit that has been widely downloaded and used. Author Jonathan Zdziarski, the developer of the first fully functional application using the open iPhone toolkit, now explains in clear language how to create applications using Objective-C and the iPhone API, which in some ways resembles Apple’s desktop API and in some ways strikes new ground.

iPhone Open Application Development covers:

* Installation of the toolkits
* Background on the operating system and Objective-C
* Detailed recipes and working examples for everyone’s favorite iPhone feature
* Graphics and audio programming
* The CoreImage and CoreSurfaces interfaces for games programming
* Interfacing with iTunes
* The use of sensors

Any programmer, using this book, can provide applications that impress users just as much as the official iPhone utilities.

Microsoft Expression Blend Unleashed is about learning a new tool for designers, but also learning a new mindset for developers. Expression Blend enables the delivery of rich interactive applications, for the web as well as the desktop, allowing you to take graphical assets and blend them with functional .NET code through the power of XAML and the WPF platform. Microsoft Expression Blend Unleashed also features a C# Primer, introducing designers to the .NET Framework. .NET allows the reader to extend the functionality of many of the WPF elements used in Expression Blend. The most important concept for the reader to grasp is that Blend and Visual Studio together are about facilitating the kind of user experience everyone wants from the applications they use. This book will give you the skill set whether you are a designer or developer; from there, you just need to use a little imagination.

Detailed information on how to…

* Design and develop WPF applications
* Use Blend’s animation workflows
* Design and implement WPF template types
* Create and manage Resource Dictionaries
* Master WPF Style templates
* Handle control events
* Understand advanced control properties in XAML/Blend/C#
* Create customized controls through inheritance
* Understand the fundamentals of XAML-based design and development
* Implement effective XML, CLR Data binding, and XAML template binding
* Extend XAML functionality with C# code
* Implement video and audio in your applications
* Use Blend as part of your designer/developer workflow

When Flash Player 9 released in June 2006, it introduced the new scripting language, ActionScript 3, which has already taken hold in the Adobe Flex application development community. ActionScript 3 provides not only a significant enhancement in performance, but also a more robust programming model that lends itself to complex Rich Internet Application development. For web designers and developers who need to make the move to ActionScript 3 from the previous version, ActionScript 2, the learning curve has proven to be significant. In this essential and timely guide, ActionScript expert Kris Hadlock speaks squarely to the many thousands of ActionScript 2 users who need to make the leap right away. The ActionScript Migration Guide covers all of the major changes in ActionScript from version 2 to 3. The book explains the most important and fundamental changes in ActionScript drawing comparisons between the two languages both visually and contextually. With a comprehensive index and robust table of contents designers and developers will easily be able to locate the old an/or new codes with side-by-side comparisons of how to program both and the explanation of the concepts behind them.

Adobe Integrated Runtime (AIR) is revolutionizing the way desktop applications are deployed. If you’re ready to take advantage of this platform to build desktop-based Rich Internet Applications, then this is the book for you. It presents a step-by-step process, walking you through the features of AIR so you can quickly get started.

After introducing you to AIR, Adobe expert Rich Tretola discusses the different programming languages and tools you can use for development. He then presents multiple methods for storing data, including within the file system and embedded database as well as storage on remote servers. You’ll also learn about the numerous features that allow AIR applications to interact with both Mac OS X and Windows.

This guide offers a perfect mix of tutorials and hands-on coding, and provides the resources you need to build AIR applications quickly. And it provides the resources that will help you build your first killer Rich Desktop Application.

What you will learn from this book

* All about the programming languages available for AIR development
* How to work with the various tools for building AIR applications
* Steps for getting data into AIR applications from XML, ColdFusion, JSON, and Web Services
* Ways to take advantage of the HTML and File System components
* Strategies for utilizing AIR APIs that handle interactions with the operating system
* How to move a Flex application to the desktop.