Thursday, September 25, 2008

Secure Communicating Systems: Design, Analysis, and Implementation

Secure Communicating Systems: Design, Analysis, and Implementation

Paperback: 296 pages
Data: August 27, 2001
Format: PDF
Description: This volume details what every computer scientist ought to know about cryptographic systems, security protocols, and secure information flow in programs. Highlights include discussions of the new advanced encryption standard "Rijndael"; an optimal public-key encryption using RSA which turns "textbook RSA" into a practical implementation; standard security models for information flow in computer programs or human organizations; and moral, legal, and political issues. Another novel feature is the presentation of a formal model-checking tool for specifying and debugging security protocols. A supporting web site http://www.cis.ksu.edu/~huth/scs contains Java source code for the programs featured plus links to other sites.



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Risk Analysis: Assessing Uncertainties Beyond Expected Values and Probabilities

Risk Analysis: Assessing Uncertainties Beyond Expected Values and Probabilities

Paperback: 204 pages
Data: June 3, 2008
Format: PDF
Description: Everyday we face decisions that carry an element of risk and uncertainty. The ability to analyze, predict, and prepare for the level of risk entailed by these decisions is, therefore, one of the most constant and vital skills needed for analysts, scientists and managers.

Risk analysis can be defined as a systematic use of information to identify hazards, threats and opportunities, as well as their causes and consequences, and then express risk. In order to successfully develop such a systematic use of information, those analyzing the risk need to understand the fundamental concepts of risk analysis and be proficient in a variety of methods and techniques. Risk Analysis adopts a practical, predictive approach and guides the reader through a number of applications.

Risk Analysis:

Provides an accessible and concise guide to performing risk analysis in a wide variety of fields, with minimal prior knowledge required.
Adopts a broad perspective on risk, with focus on predictions and highlighting uncertainties beyond expected values and probabilities, allowing a more flexible approach than traditional statistical analysis.
Acknowledges that expected values and probabilities could produce poor predictions - surprises may occur.
Emphasizes the planning and use of risk analyses, rather than just the risk analysis methods and techniques, including the statistical analysis tools.
Features many real-life case studies from a variety of applications and practical industry problems, including areas such as security, business and economy, transport, oil & gas and ICT (Information and Communication Technology).
Forms an ideal companion volume to Aven’s previous Wiley text Foundations of Risk Analysis.

Professor Aven’s previous book Foundations of Risk Analysis presented and discussed several risk analysis approaches and recommended a predictive approach. This new text expands upon this predictive approach, exploring further the risk analysis principles, concepts, methods and models in an applied format. This book provides a useful and practical guide to decision-making, aimed at professionals within the risk analysis and risk management field.



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Videomaker (10/2008)

Videomaker (10/2008)
Pages: 76 | Scan & PDF: Antfer | PDF | 14.93 mb



* Video Tutorial Light Sword Effect.

* Reviewed:
+ Canon Vixia HV30 HDV Camcorder.
+ JVC Everio GZ-HD40 AVCHD Camcorder.
+ Rode NTG-3 Mic

* Call for entries!

* More tutorials! Videomaker.com/tutorial

* What´s Legal: Shooting in public.


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Business Week (29/08/2008)

Business Week (29/08/2008)
Pages: 106 | Scan & PDF: Antfer | PDF | 20,27 mb


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Shutterbug (10/2008)


Shutterbug (10/2008)
Pages: 232 | Scan & PDF: Antfer | PDF | 48.34 mb


* Lighting Issue Bonus: Monolight Buyer´s Guide.

* Lighting special: Gear & Tips!
Home, Studio & On Location.

* Lighting special tests:
+ Bowens' RingLite Converter
+ Flashpoint II Monolight.
+ Lowel's Rifa System.
+ My Studio 20 Internet Kit.
+ Opus Pro Location Kit.
+ Westcott Strobelite Plus.

+ Plus:
+ Sigma DP1.
+ Fujifilm FinePix S100FS.


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Surfer (10/2008)

Surfer (10/2008)
Pages: 248 | Scan & PDF: Antfer | PDF | 41.82 mb

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Adobe Flash CS4 10.0 Professional


Adobe Flash CS4 10.0 Professional | 888 Mb | Multilang
Create and deliver rich interactive content. Adobe® Flash® CS4 Professional software is the industry-leading authoring environment for creating engaging interactive experiences. Deliver to audiences across platforms and devices.
s

Home page: www.adobe.com

Features (New)
Object-based animation
Gain complete control over individual animation attributes with object-based animation, which applies tweens directly to objects instead of to keyframes. Easily make changes to motion with Bezier handles.
3D transformation
Animate 2D objects through 3D space with exciting new 3D translation and rotation tools, which allow you to animate along the x, y, and z axes. Apply local or global transformation to any object.
Inverse kinematics with the Bones tool
Create chain-like animation effects with a series of linked objects, or quickly distort a single shape using the new Bones tool.
Procedural modeling with Deco and Spray Brush
Turn symbols into instant design tools. Apply symbols in a variety of ways: Quickly create kaleidoscope-like effects and apply fills using the Deco tool, or randomly spray symbols across any defined area using the Spray Brush.
Motion editor
Experience detailed control over keyframe parameters, including rotation, size, scale, position, filters, and more, using the new motion editor. Refine easing control with graphical displays similar to those in After Effects.
Metadata (XMP) support
Add metadata to SWF files using the new XMP panel. Quickly assign tags for enhanced collaboration and better mobile experiences.
Motion presets
Jump-start your project with prebuilt animations that can be applied to any object. Select from dozens of presets or create and save your own. Share presets with others to save animation time.
Authoring for Adobe AIR
Deliver interactive experiences to the desktop with new integrated capability to publish to the Adobe® AIR™ runtime. Reach even more audiences across more devices - web, mobile, and now the desktop.
H.264 support
Encode to any format recognized by the Adobe Flash Player runtime with Adobe Media Encoder, the same tool found in other Adobe video products and now with support for H.264.
XFL support
Open content from Adobe InDesign® or After Effects® software and retain file integrity. With the cross-application XFL format, easily import content for further development in Adobe Flash®.

System requirements
Windows
1GHz or faster processor
Microsoft® Windows® XP with Service Pack 2 (Service Pack 3 recommended) or Windows Vista® Home Premium, Business, Ultimate, or Enterprise with Service Pack 1 (certified for 32-bit Windows XP and Windows Vista)
1GB of RAM
3.5GB of available hard-disk space for installation; additional free space required during installation (cannot install on flash-based storage devices)
1,024x768 display (1,280x800 recommended) with 16-bit video card
DVD-ROM drive
QuickTime 7.1.2 software required for multimedia features

Release: 23.09.2008
Lang: English/Spanish/French
Size: 888 Mb

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Advances in Flow Analysis

Advances in Flow Analysis

Publisher: Wiley-VCH | Pages: 702 | 2008-10-13 | ISBN 3527318305 | PDF | 6 MB

This first book to cover different injection techniques not only provides a comprehensive overview of methodologies and instrumentation, it also covers recent advances in flow method analysis, with an appendix listing additional databases, instrumentation and methods on the Internet.
A definite must-have for every chemist working in this field.






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The Fundamental Index: A Better Way to Invest


Robert D. Arnott, Jason C. Hsu, John M. West " The Fundamental Index: A Better Way to Invest"
Wiley | 2008-04-25 | ISBN: 047027784X | PDF | 336 pages | 2,2 MB

The Fundamental Index examines a new approach to indexing that can overcome the structural return drag created by traditional capitalization-based indexing strategies, and in so doing, enhance the performance of your portfolio. Throughout this book, Robert Arnott and his colleagues outline this breakthrough strategy and explain how it can be used to improve investment returns, typically at lower risk and lower cost than most conventional investments.


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Norton Internet Security and AntiVirus 2009 16.0.0.125 | 105,5 Mb | English Company Symantec announced Norton Internet Security 2009 and Norton Ant

Norton Internet Security and AntiVirus 2009 16.0.0.125 | 105,5 Mb | English
Company Symantec announced Norton Internet Security 2009 and Norton AntiVirus 2009 which include more than 300 improvements and differ the raised productivity and in the speed of work at the minimum consumption of system resources. One of key features of antiviruses of ruler Norton 2009 is the technology «Norton Insight», allowing to scan about harmful ON only changed files, the others are automatically marked as "safe". Thanks to system Pulse Updates updating of anti-virus bases is carried out each 5-15 minutes that allows to support high level of safety of computer system.

According to results of independent tests, installation Norton Internet Security 2009 occupies only 52 seconds, the antivirus spends for fast check of the computer no more than 33 seconds and thus consumes all 7Mb memories. At the same time, the testing of anti-virus products spent AV-Test, has shown, that Norton Internet Security 2009 beta has found out 98 % harmful ON, 95 % of espionage programs and has not made any false operation, having shown, thus, the best result.

Products Norton 2009 are equipped by optimised system Norton Protection System which protects the personal computer from modern web threats, includes technology of prevention of intrusions, and also technology SONAR (Symantec Online Network for Advanced Response) for recognition and blocking of unknown threats in real time.
Besides, antiviruses Norton 2009 also are capable to work in a mode «Silent mode», not showing the notice, curing the infected objects independently and being updated thus automatically. During system inactivity for scanning, updating of bases and other operations of an antivirus "scheduler" (scheduler) answers.

Has undergone changes and the user interface of products. To pass to any of key options of an antivirus it is possible by means of one clique of the mouse. Access to configuration options is simplified. At the same time, users had an opportunity to trace level of loading of the central processor at any moment.


Home page: Norton Internet Security



Key Technologies
Antivirus
Spyware protection
Two-way firewall
Identity protection
Antiphishing
Network monitoring
Bot protection
Rootkit detection
Browser protection
Internet worm protection
Intrusion prevention
OS and application protection
Web site authentication
Pulse updates
Norton™ Insight
SONAR™ behavioral protection
Antispam
Parental Controls & confidential
information blocking

Home page: Norton AntiVirus



Key Technologies
Antivirus software
Spyware remover
Bot protection
Browser protection
Internet worm protection
Intrusion prevention
OS and application protection
Rapid pulse updates
Recovery tool
Rootkit detection
Norton™ Insight
SONAR™ behavioral protection

SR:
Microsoft Windows Vista Home Basic/Home Premium/Business/Ultimate
Windows XP with Service Pack 2 Home/XP Pro/XP Media Center Edition
300 MHz or faster processor
256 MB of RAM (512 MB RAM required for the Recovery Tool)
150 MB of available hard disk space.
Email scanning supported for POP3- and SMTP-compatible email clients.
Browser support for Browser Protection feature
Microsoft Internet Explorer® 32-bit 6.0 or higher
Mozilla Firefox 2.0 or higher
Supported instant messaging clients
AOL
Yahoo!
Microsoft
Trillian

Lang: English
Size:
Norton Internet Security 2009 16.0.0.125 - 56 Mb
Norton AntiVirus 2009 16.0.0.125 - 49,5 Mb

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Sams Teach Yourself WPF in 24 Hours


Rob Eisenberg, Christopher Bennage “Sams Teach Yourself WPF in 24 Hours"
Sams | 2008-06-29 | ISBN: 0672329859 | 480 pages | PDF | 18,7 MB

Printed entirely in color, with helpful figures and syntax coloring to make code samples appear as they do in Visual Studio.
In just 24 sessions of one hour or less, you will be able to begin effectively using WPF to solve real-world problems, developing rich user interfaces in less time than you thought possible.
Using a straightforward, step-by-step approach, each lesson builds on a real-world foundation forged in both technology and business matters, allowing you to learn the essentials of WPF from the ground up.
Learn how to...
Use XAML to build user interfaces
Leverage data binding to minimize tedious code
Create visually engaging applications
Architect and design WPF applications using proven patterns such as MVP
Incorporate audio and video into your applications
Customize controls with styles, templates, and animation
Apply best practices for developing software with WPF
Deploy WPF applications to the desktop and Web
Take advantage of WPF’s advanced printing capabilities
Grow as a developer by improving your overall software design skills


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Core Conc in Supramolecular Chemistry and Nanochemistry

Core Conc in Supramolecular Chemistry and Nanochemistry

Wiley | 320 pages | 2007-06-15 | 0470858664 | PDF | 4.4 Mb

Supramolecular chemistry and nanochemistry are two strongly interrelated cutting edge frontiers in research in the chemical sciences. The results of recent work in the area are now an increasing part of modern degree courses and hugely important to researchers.
Core Concepts in Supramolecular Chemistry and Nanochemistry clearly outlines the fundamentals that underlie supramolecular chemistry and nanochemistry and takes an umbrella view of the whole area. This concise textbook traces the fascinating modern practice of the chemistry of the non-covalent bond from its fundamental origins through to it expression in the emergence of nanochemistry


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The Geography of the Internet Industry: Venture Capital, Dot-coms, and Local Knowledge




Matthew Zook “The Geography of the Internet Industry: Venture Capital, Dot-coms, and Local Knowledge"
Wiley-Blackwell | 2005-05-06 | ISBN: 0631233318 | 216 pages | PDF | 5,2 MB

This groundbreaking book analyses the geography of the commercial Internet industry. It presents the first accurate map of Internet domains in the world, by country, by region, by city, and for the United States, by neighborhood.
Demonstrates the extraordinary spatial concentration of the Internetindustry.
Explains the geographic features of the high tech venture capital behind the Internet economy.
Demonstrates how venture capitalists' abilities to create and use tacit knowledge contributes to the clustering of the internet industry
Draws on in-depth interviews and field work in San Francisco Bay Area and New York City.

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Clean Code: A Handbook of Agile Software Craftsmanship

Robert C. Martin “Clean Code: A Handbook of Agile Software Craftsmanship"
Prentice Hall PTR | 2008-08-11 | ISBN: 0132350882 | 464 pages | PDF | 2,7 MB

Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code—of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and “smells” gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code.

Readers will come away from this book understanding
How to tell the difference between good and bad code
How to write good code and how to transform bad code into good code
How to create good names, good functions, good objects, and good classes
How to format code for maximum readability
How to implement complete error handling without obscuring code logic
How to unit test and practice test-driven development

This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code..












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Genome Exploitation: Data Mining the Genome (Stadler Genetics Symposia Series)



















Genome Exploitation: Data Mining the Genome (Stadler Genetics Symposia Series)

Springer | 252 pages | 2005-11-16 | 038724123X | PDF | 3.4 Mb

Genome Exploitation: Data Mining the Genome is developed from the 23rd Stadler Genetic Symposium. This volume discusses and illustrates how scientists are going to characterize and make use of the massive amount of information being accumulated about the plant and animal genomes. Genome Exploitation: Data Mining the Genome is a state-of-the-art picture on mining the Genome databases. This is one of the few times that researchers in both plants and animals will be working together to create a seminal data resource.

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Stochastic Switching Systems: Analysis and Design (Control Engineering)


Stochastic Switching Systems: Analysis and Design (Control Engineering)

Birkhäuser Boston | 405 pages | 2005-10-20 | 0817637826 | PDF | 3.4 Mb

Stochastic switching systems represent an interesting class, which can be used to model a variety of systems having abrupt random changes in their dynamics. Such systems may be found in the fields of manufacturing, communications, aerospace, power, and economics.
This work presents stochastic switching systems and provides up-to-date methods and techniques for the analysis and design of various control systems with or without uncertainties. An introductory chapter highlights basic concepts and practical models, which are then used to solve more advanced problems throughout the book. Included are many numerical examples as well as LMI analysis methods and design approaches to supplement the developed results.


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Trophic and Guild Interactions in Biological Control (Progress in Biological Control)



















Trophic and Guild Interactions in Biological Control (Progress in Biological Control)

Springer | 249 pages | 2006-10-19 | 1402047665 | PDF | 5.4 Mb
This volume explores modern concepts of trophic and guild interactions among natural enemies in natural and agricultural ecosystems - a field that has become a hot topic in ecology and biological control over the past decade. Internationally recognized scientists have combined their expertise and passion to examine how species interactions between biological control agents, such as competition, predation, parasitism, disease infection, mutualism, and omnivory affect arthropod population dynamics and the outcome of biological control. The common approach is the use of ecological theory to better interpret the prevalence, nature and outcome of trophic and guild interactions and, from a more applied perspective, to gain a comprehensive understanding of how and when to use biological control.






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Professional C# 2008













Christian, Bill Evjen, Jay Glynn, Morgan Skinner, Karli Watson “Professional C# 2008"
Wrox | 2008-03-24 | ISBN: 0470191376 | 1848 pages | PDF | 15,1 MB

Updated for .NET 3.5 and Visual Studio® 2008, this book is the ultimate guide to C# 2008 and its environment. Beginning with a look into the architecture and methodology of .NET, the team of superlative authors explains why the C# language cannot be viewed in isolation, but rather, must be considered in parallel with the .NET Framework. After gaining an understanding of the foundation of C#, you'll then go on to examine the fundamentals of C# programming with each successive chapter.
New examples provide helpful explanations on how to use C# to solve various tasks. Plus, completely new chapters on LINQ, SQL, ADO.NET entities, Windows Communication Foundation, Windows Workflow Foundation, Windows Presentation Foundation, arrays, system transactions, tracing, and event logging all deliver essential information to help you gain a clear and thorough understanding of all that C# 2008 has to offer.

What you will learn from this book
How to write Windows® applications and Windows® services
Ways to use ASP.NET 3.5 to write web pages
Techniques for manipulating XML using C#
How to use ADO.NET to access databases
Ways to generate graphics using C# 2008
Numerous C# add-ins
How to use LINQ to easily work with your SQL Server databases and XML


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Nuclear Organization, Chromatin Structure, and Gene Expression



















Nuclear Organization, Chromatin Structure, and Gene Expression

Oxford University Press, USA | 316 pages | 1998-01-08 | 0198549229 | PDF | 3.4 Mb

This is one of the first books on emerging concepts about the role of the structure of chromatin, the organization of the genome, and the structure of the interphase nucleus in the control of gene expression in eukaryotes. The first section analyzes the relationship between gene expression and the dynamic chromatin structure at the nucleosome level. Section two looks into higher order chromatin structure in relation to transcription. The final section covers the molecular basis of epigenetic phenomena, like X-chromosome inactivation, starting from our knowledge of chromatin structure. Together these topics form the molecular basis for our understanding of cell differentiation, knowledge essential for the design of transgenic animals and plants and for gene therapy in humans. This book will be of direct interest to students and researchers in molecular and cell biology, providing them with essential tools for work on fundamental problems in transgenics and gene therapy. A number of human disorders may turn out to be caused by genetic or somatic errors at this level of gene control, making this field of central importance.


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Physical Activity and Health: The Evidence Explained















A. Hardman “Physical Activity and Health: The Evidence Explained"

Routledge | 2003-10-17 | ISBN: 0415270715 | 272 pages | PDF | 10,6 MB

This major new textbook takes an international perspective and is the first to provide a comprehensive, authoritative guide to the important area of exercise and health.









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Special Edition Using Storage Area Networks

Special Edition Using Storage Area Networks

Paperback: 600 pages
Data: January 15, 2002
Format: PDF
Description: Special Edition Using Storage Area Networks opens with an overview of the need for data storage in an enterprise environment, the different types of data storage devices, and existing data storage techniques. The authors build on that foundation with an exploration of the evolution of SAN, the various networking models and data-centric applications, a chapter dedicated to fiber channel, and practical solutions for centralized, heterogeneous, and high-speed data storage challenges. The second half delves into more practical applications of the SAN: designing, implementing, managing, and troubleshooting a SAN. It provides solutions for alternative SAN vendors, comparing SAN schemes for competitive products. The last chapter explores how SAN fits into the current Web scenario, and VI Architecture as a new system of cluster communications.



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Essential JavaScript for Web Professionals

Essential JavaScript for Web Professionals

Paperback: 198 pages
Data: August 3, 1999
Format: PDF
Description: With JavaScript, you can build sites that look hotter and work smarter than ever before! Now, learn JavaScript by example, from two leading Fortune 500 Web developers! You'll learn all you need to get results as you build real-world practice sites that sell products, educate visitors, offer subscriptions, and display ads. Best of all, the finished sites are on the Web—so you can reuse the code and see exactly how your pages should look and work!

Write JavaScript to do all this, and much more!
* Detect browsers and platforms
* Create content dynamically
* Create image rollovers
* Enhance navigation
* Provide error handling
* Generate windows
* Communicate between frames Rely on Essential Guides for ALL the Web Skills You Need!

All these books share the same great format, and the same dynamic website. . .

so once you've used one, they're all a piece of cake!

* Essential CSS & DHTML for Web Professionals
* Essential PERL 5 for Web Professionals
* Essential Photoshop 5 for Web Professionals
* Essential JavaScript for Web Professionals
* With more to come!


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Enterprise Content Services: Connecting Information and Profitability

Enterprise Content Services: Connecting Information and Profitability

Paperback: 208 pages
Data: April 17, 2002
Format: CHM
Description: In many ways, content management is the Achilles heel of the IT practitioner. Organizations have spent billions on technology, but have neglected the necessary strategy for identifying, organizing, and accessing needed information. The result is not only disappointing returns on these investments, but a step backward. This step backward is "infosmog"--a haze of valuable information that cannot be used for effective action or informed decisions because it is disorganized or inaccessible. To avoid infosmog, businesses need to consider information management practices and policies as carefully as they consider their investment in technology.

Written for executives, managers, and information technology professionals, Enterprise Content Services will help you identify the most important content driving your business, improve its accuracy, and make it more usable for all of your audiences. This book will teach you how to bring together your organization's people, processes, and technologies for effective content management. In addition, you will learn about the specific tools, techniques, strategies, and approaches for the implementation of an effective content services program.

This book includes a useful guide for content managers. Focusing on vendors and products, it describes key features, strengths, and drawbacks of relevant companies, terms, and technologies. Real case studies illustrate the value of comprehensive content services and techniques for successful implementation. You will also learn practical advice on important topics such as:
* Developing a knowledge storyboard--a step-by-step guide
* Taking a content inventory by identifying documents, their owners, and their lifecycles
* Creating an Enterprise content catalog with document metadata, subject language, and security
* Measuring ROI for content services
* Assembling and managing the content services team
* Using portal technology for sharing and manipulating knowledge



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SAS Stat Studio 3.1: User's Guide

SAS Stat Studio 3.1: User's Guide

Paperback: 516 pages
Data: March 11, 2008
Format: PDF
Description: Describes how to use the Stat Studio GUI to conduct exploratory data analysis and standard statistical analyses.


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Software Project Management: A Unified Framework

Software Project Management: A Unified Framework

Paperback: 448 pages
Data: September 10, 1998
Format: PDF
Description: For a cutting-edge take on how to manage today's object-oriented, iterative software development process, take a look at Walker Royce's Software Project Management. This readable, comprehensive guide shows how well-managed software teams can produce better, more profitable software in less time.

The book begins by outlining the "traditional" waterfall approach to software development. The author looks at what changes for management when it comes to today's iterative software processes. Written with an eye toward management (with plenty of tables and figures for project estimation and planning), the author takes you through common pitfalls of managing software.

Besides reviewing older studies and metrics, the author offers his own 10 principles to managing software, along with hints for all facets of development, from initial inception to construction and deployment of software. The author provides detailed project milestones and other deliverables to help you manage software better, including a breakdown of tasks for your team that will help maximize your efficiency.

After a look forward at what better software management means for return on investment (ROI), the author presents several very useful appendices, which include software metrics (like COCOMO), as well as a description of the CCPDS-R missile command system (which used many of the author's management principles). Overall, this groundbreaking title will be useful to any software manager or project leader seeking to get control of software costs and improve team efficiency.



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Advanced Quantum Mechanics

Advanced Quantum Mechanics

Paperback: 405 pages
Data: September 2, 2008
Format: PDF
Description: Advanced Quantum Mechanics, the second volume on quantum mechanics by Franz Schwabl, discusses nonrelativistic multi-particle systems, relativistic wave equations and relativistic quantum fields. Characteristic of the author´s work are the comprehensive mathematical discussions in which all intermediate steps are derived and where numerous examples of application and exercises help the reader gain a thorough working knowledge of the subject. The topics treated in the book lay the foundation for advanced studies in solid-state physics, nuclear and elementary particle physics. This text both extends and complements Schwabl´s introductory Quantum Mechanics, which covers nonrelativistic quantum mechanics and offers a short treatment of the quantization of the radiation field. The fourth edition has been thoroughly revised with new material having been added. Furthermore, the layout of the figures has been unified, which should facilitate comprehension.


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Constructing Blueprints for Enterprise It Architectures

Constructing Blueprints for Enterprise It Architectures

Paperback: 352 pages
Data: October 26, 1998
Format: PDF
Description: "This book is the answer to hundreds of CIOs who have asked me how IT can be used to disrupt their market and change the rules of competition. If you live in a hypercompetitive world, CIOs will find this book an invaluable resource." -Richard A. D'Aveni, author of Hypercompetition "I wish Bernie Boar had written this book 20 years ago. And I wish every IT manager and architect had read it and placed his hand on it and sworn by it 20 years ago. Then we wouldn't be in the pickle we find ourselves in today!" -John A. Zachman Constructing Blueprints for Enterprise IT Architectures Recently deployed within a unit at AT&T, Enterprise IT Architecture Blueprinting (EAB) lets you blueprint your system designs with a degree of precision long taken for granted by engineers and architects. In fact, it's the first standardized methodology of its kind. In this book, expert Bernard Boar introduces you to the principles behind EAB and all of its features by walking through the entire design process for developing conceptual, functional, logical, and physical blueprints complete with useful icons, diagrams, and page templates. * Sample checklists and blueprint templates that you can customize and reuse



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Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers

Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers

Paperback: 210 pages
Data: May 1997
Format: PDF
Description: Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a product. Drawing on such basic marketing concepts as market share and target marketing, he explains how to get customers to embrace a product and keep buying it. Feig gives 15 "hot buttons" to push for making consumers want to make apurchase, including status, family values, need to belong, and fear of aging. The point is to be sure that customers respond comfortably to these "buttons," hooking them on the product. A well-written book for marketing and business professionals.?


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