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Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:
* Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
* Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
* Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
* Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
* Discover the benefits of ad version testing and the insight multivariate testing can bring
With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.
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Description: Here�s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding.

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Description: Sensors are the most important component in any system and engineers in any field need to understand the fundamentals of how these components work, how to select them properly and how to integrate them into an overall system. This book has outlined the fundamentals, analytical concepts, modelling and design issues, technical details and practical applications of different types of sensors, electromagnetic, capacitive, ultrasonic, vision, Terahertz, displacement, fibre-optic and so on.

The book: addresses the identification, modeling, selection, operation and integration of a wide variety of sensors, demonstrates the concepts of different sensors technology through simulation, design and real implementations, discusses the design and fabrication of high performance modern sensors technology, presents a selection of cutting-edge applications.

Written by experts in their area of research, this book will be useful reference book for engineers and scientist especially the post-graduate students find this book as reference book for their research.

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