Friday, June 20, 2008

Oxidative Stress in Aging: From Model Systems to Human Diseases


Oxidative Stress in Aging: From Model Systems to Human Diseases
Publisher:Humana Press | Language: English | ISBN:1588299910 | 388 pages | Data: 2008 | PDF | 4 Mb

Description: Oxidative Stress in Aging: From Model Systems to Human Diseases discusses the role of free radicals in aging in different animal models, as well as the relevance of free radicals on age-related diseases and pathological conditions in humans (following an introduction section of the basics and theory of free radicals). Human aging is a complex phenomenon - not everyone gets the same diseases and dies from the same cause. Accumulating reports implicate the connection between free radicals and various diseases and age-related pathological conditions. Although the causal relationships have not been established, it is necessary to discuss how free radicals are involved in each situation. In addition, the major interventions trials of antioxidant supplements in age-related disease, cancer and so forth are reviewed and discussed.


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JavaScript Application Cookbook
By Jerry Bradenbaugh There is a serious information gap for Webmasters learning client-side JavaScript skills and trying to solve common Web-related problems. Knowing the syntax is one thing, being able to build a useful application is another. And while there are dozens of "how- to" JavaScript books available, few literally hand the Webmaster a set of ready-to-go, client-side JavaScript applications with thorough documentation that enable the reader to fully understand and extend those applications. By providing such a set of applications, "JavaScript Application Cookbook" allows Webmasters to immediately add extra functionality to their Web sites. This book targets readers with two different skill sets. The primary target is JavaScript-knowledgeable Webmasters and designers who can immediately begin constructing their own versions of the applications. The secondary target is those with little or no JavaScript experience. The included applications are ready for immediate use and require little customization.


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CSS Cookbook, 2nd Edition

CSS Cookbook, 2nd Edition
By Christopher Schmitt As the industry standard method for enriching the presentation of HTML-based web pages, Cascading Style Sheets (CSS) allow you to give web pages more structure and a more sophisticated look. But first, you have to get past CSS theory and resolve real-world problems. For those all-too-common dilemmas that crop up with each project, "CSS Cookbook" provides hundreds of practical examples with CSS code recipes that you can use immediately to format your web pages. Arranged in a quick-lookup format for easy reference, the second edition has been updated to explain the unique behavior of the latest browsers: Microsoft's IE 7 and Mozilla's Firefox 1.5. Also, the book has been expanded to cover the interaction of CSS and images and now includes more recipes for beginning CSS users. The explanation that accompanies each recipe enables you to customize the formatting for your specific needs. With topics that range from basic web typography and page layout to techniques for formatting lists, forms, and tables, this book is a must-have companion, regardless of your experience with Cascading Style Sheets.
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Adapting to Web Standards CSS and Ajax for Big Sites

After learning the language of design, how does one effectively use standards-based technologies to create visually strong Web sites? The full-color Professional Web Standards Design and Development gives developers a peek into the process of the best designers in the world through the work of high profile, real-world Web sites that made them famous. The book focuses on deconstructing these top-tier large-scale sites with particular attention given to deconstructing CSS.Download Here


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Project Management Professional Workbook


Project Management Professional Workbook
Sybex | 2003-06-25 | ISBN: 0782142400 | 320 pages | CHM | 3,9 MB

Here's the one-of-a-kind book that will give you hands-on experience as you prepare for the PMP exam sponsored by the Project Management Institute. This Sybex Workbook provides:
* Clear introductions that put the exercises in context and explain the importance of key project management skills
* Dozens of exercises designed by two veteran project managers to correlate directly with PMP objectives
* Cross-references to Sybex's PMP Study Guide for additional instructional content
Each chapter comprehensively covers a different PMP objective domain:
* Scope Management
* Time Management
* Cost Management
* Quality Management
* Human Resource Management
* Communication Management
* Risk Management
* Contracts and Procurement Management
* Project Integration and Professional Responsibility

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Effective Java (2nd Edition)

Are you looking for a deeper understanding of the Java™ programming language so that you can write code that is clearer, more correct, more robust, and more reusable? Look no further! Effective Java™, Second Edition, brings together seventy-eight indispensable programmer’s rules of thumb: working, best-practice solutions for the programming challenges you encounter every day.
This highly anticipated new edition of the classic, Jolt Award-winning work has been thoroughly updated to cover Java SE 5 and Java SE 6 features introduced since the first edition. Bloch explores new design patterns and language idioms, showing you how to make the most of features ranging from generics to enums, annotations to autoboxing.
Each chapter in the book consists of several “items” presented in the form of a short, standalone essay that provides specific advice, insight into Java platform subtleties, and outstanding code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why.


Highlights include:
*New coverage of generics, enums, annotations, autoboxing, the for-each loop, varargs, concurrency utilities, and much more
*Updated techniques and best practices on classic topics, including objects, classes, libraries, methods, and serialization
*How to avoid the traps and pitfalls of commonly misunderstood subtleties of the language
*Focus on the language and its most fundamental libraries: java.lang, java.util, and, to a lesser extent, java.util.concurrent and java.io
Simply put, Effective Java™, Second Edition, presents the most practical, authoritative guidelines available for writing efficient, well-designed programs.

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Marketing and Promoting Your Own Seminars and Workshops


Marketing and Promoting Your Own Seminars and Workshops
Fred Gleeck | 2001-06 | ISBN: 0936965088 | 188 pages | PDF | 1,2 MB

This book explains the why, when, how-to, and where-to of producing profitable, successful seminars, speaking events, and co-hosted seminar events. There is also information on public speaking in general. Mr Gleeck is very much a bottomline guy, and a successful one, so if you want to conduct profitable, successful seminars/events/public-speaking engagements, then I recommend you read this book and integrate the material that makes sense to you. There's a lot of incredibly valuable information in this book.

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Do-It-Yourself Web Stores For Dummies

Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is her to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.

This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t resist processing orders and payments efficiently, and much more. You’ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want.

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Management of Technology and Innovation in Japan


Management of Technology and Innovation in Japan
Springer | 2005-12-23 | ISBN: 3540253262 | 406 pages | PDF | 3,1 MB

Case studies serve to illustrate how new product development projects are carried out in Japan and comparisons with practices in Western countries allow for the identification of differences and similarites between management practices in these different cultural regions.

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The Complete Idiot’s Guide to Protecting Yourself Online

Do you like buying things on the Internet with your credit card? Think other people wouldn't like buying things with your credit card, too? Have you given out personal information to register for "contests" and "events?" Beware. Sometimes the wizard making the promises is only a little man sitting behind a curtain pulling levers and talking through microphones. The Complete Idiot's Guide to Protecting Yourself Online makes sure that you take the necessary steps and precautions when registering, ordering, or even just conversing on the Internet. Keep people out of your personal life by creating hacker-proof passwords, removing your name from databases, and eliminating a third party's ability to accumulate information about you–such as address, Social Security number, credit card numbers, and more.Download Here


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Recent Advances in Laser Processing of Materials


Jacques Perriere, Eric Millon, Eric Fogarassy “Recent Advances in Laser Processing of Materials"
Elsevier Science | 2006-06-16 | ISBN: 0080447279 | 472 pages | PDF | 6 MB


Laser materials interaction and processing is an established and growing field within the materials science community. By taking a detailed look at the fundamentals of laser matter interaction, this book charts the recent progress of laser materials interaction and processing in various emerging materials science domains.
With special emphasis placed on nanostructures and future developments, this book provides an interdisciplinary support for basic and applied photo-assisted processing research.
Coverage includes:
- laser assisted synthesis of new materials (nanoparticles, nanotubes, active molecules, new phases...)
-laser assisted surface transformation (nanostructuring, lithography, etching...)
-laser assisted bulk material transformation (doping, marking, crystallisation...)






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Phil Gordon’s Little Green Book: Lessons and Teachings in No Limit Texas Hold’em


Phil Gordon plays poker with the best players in the world. He has won — and lost — in tournaments and cash games around the globe, all the while studying the game and learning from every hand dealt. As the resident expert and cohost of Celebrity Poker Showdown, Phil has quickly become one of the most sought-after teachers of No Limit Texas Hold'em. It's a tough game. But anyone can become a winning player with the right amount of courage, patience, aggression, observation, and, perhaps most important, dedication to becoming a better player.

After fifteen years of keeping notes on the things he's learned, the greats he's played with, and the celebrities he's taught, Phil Gordon has poured every single thing he knows about No Limit Texas Hold'em into this little green book. Taking a page from Harvey Penick's bestselling book of golf wisdom, Phil plays the role of both teacher and student, offering up insightful tips on how to think about poker and how to develop a singular style of play. Through philosophy, psychology, strategy, math, and the knowledge gleaned from playing poker with everyone from T. J. Cloutier and Phil Ivey to Hank Azaria and Ben Affleck, Phil breaks down the game into enlightening instructional tidbits and illustrative anecdotes that inspire the kind of persistence and motivation necessary to improve your game.Download Here


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Everyday Practical Electronics June 2008

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Modelling the US Army M4 (76mm) Sherman Medium Tank (Osprey Modelling 40) by Steven J Zaloga (Author)


Modelling the US Army M4 (76mm) Sherman Medium Tank (Osprey Modelling 40) by Steven J Zaloga (Author)
Publisher: Osprey Publishing (October 2007) | ISBN: 9781846031205 | PDF | 24,1 MB | 80 pages

New book from Osprey Modelling series!


About this book
The Sherman tank was the principal US and Allied tank of World War II - more Shermans were built than all German tanks combined. Not only were large numbers of Shermans manufactured, but a large number of variants emerged powered by different types of engines and with different types of hulls, turrets and other details, making it an ideal subject for any modeller. Steven J Zaloga takes on the Sherman tank in this book, providing a guide to four variants across a range of different skill levels, depicting differing colour schemes and techniques which are examined and illustrated in lavish full-colour step-by-step photographs.

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Accelerated SQL Server 2008

The expert tuition and approach to rapid learning in Accelerated SQL Server 2008, one of the first SQL Server 2008 books available, will enable SQL Server and other database professionals to make the leap to the latest release of Microsoft’s flagship database management system quickly. Take full advantage of the new features of SQL Server 2008, know what tools are available, and quickly realize the power and ease of use that SQL Server 2008 has to offer.

- Lightning–quick introduction to SQL Server 2008
- Written by top experts in the field
- Provides a solid grounding in key features and technologiesDownload Here


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Jan-Peter Homann :Digitales Colormanagement


Jan-Peter Homann :Digitales Colormanagement:
Grundlagen und Strategien zur Druckproduktion mit ICC-Profilen, der ISO 12647-2 und PDF / X-1a

German | PDF |203 Seiten | Springer, Berlin; Auflage: 3.(Februar 2007) | ISBN: 3540209697 | ~27 MB

n diesem Band stellt der Autor den Aufbau aller wichtigen Standards für das Colormanagement in der Druckproduktion dar. Ausgehend von den Stärken und Schwächen der Standards entwickelt der Autor praxisorientierte Strategien für die effiziente Produktion von der Übergabe digitaler Fotos über die Druckvorstufe bis zum Druck. Das Buch wendet sich an folgende Zielgruppen: Produktioner, die Fotografen, Agenturen, Reprofirmen und Druckereien koordinieren. Fotostudios, die auf Augenhöhe mit Reprofirmen und Druckereien kommunizieren. Agenturen, die eine Inhouse-Reproabteilung managen. Reprofirmen, die Arbeitsabläufe automatisieren. Druckereien, die auf Basis der ISO 12647-2 effektiv produzieren.





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Advanced Rails Recipes: 84 New Ways to Build Stunning Rails Apps

Ruby on Rails continues to build up a tremendous head of steam. Fueled by significant benefits and an impressive portfolio of real-world applications already in production, Rails is destined to continue making significant inroads in coming years. Each new Rails application showing up on the web adds yet more to the collective wisdom of the Rails development community. Yesterday's best practices yield to today's latest and greatest techniques, as the state of the art is continually refined in kitchens all across the Internet. Indeed, these are times of great progress.

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“Fracture Mechanics: Fundamentals and Applications, Second Edition


T. L. Anderson “Fracture Mechanics: Fundamentals and Applications, Second Edition"
CRC | 1994-12-16| ISBN: 0849342600 | 688 pages | Djvu | 17,1 MB


This bestselling text/reference provides a comprehensive treatment of the fundamentals of fracture mechanics. It presents theoretical background as well as practical applications, and it integrates materials science with solid mechanics.In the Second Edition, about 30% of the material has been updated and expanded; new technology is discussed, and feedback from users of the first edition has been incorporated







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Deploying Rails Applications: A Step-by-Step Guide

First you'll learn how to build out your shared, virtual, or dedicated host. Then, you'll see how to build your applications for production and deploy them with one step, every time. Deploying Rails Applications will take you from a simple shared host through a highly scalable clustered and balanced setup with Nginx. See how to tell whether you've bought enough firepower, and learn how to optimize your Rails projects applications in a systemic, rational way. Take advantage of advanced caching techniques, and become and expert with the latest servers in Nginx and Mongrel. Don't worry. You'll get a dose of Apache too. Not only will you learn how to configure your production environment, you'll also see how to monitor it with free, automated tools that can restart your servers when the memory use gets too high for comfort. You'll see how to take a performance baseline, profile for bottlenecks, and solve the most common performance problems you're likely to see.

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Mathematical Asset Management


Thomas Höglund “Mathematical Asset Management"
Wiley-Interscience | 2008-04-18 | ISBN: 0470232870 | 222 pages | PDF | 7 MB


A practical approach to the mathematical tools needed to increase portfolio growth, learn successful trading strategies, and manage the risks associated with market fluctuation
Mathematical Asset Management presents an accessible and practical introduction to financial derivatives and portfolio selection while also acting as a basis for further study in mathematical finance.
Assuming a fundamental background in calculus, real analysis, and linear algebra, the book uses mathematical tools only as needed and provides comprehensive, yet concise, coverage of various topics, such as:

Interest rates and the connection between present value and arbitrage
Financial instruments beyond bonds that serve as building blocks for portfolios
Trading strategies and risk performance measures
Stochastic properties of stock prices
The difference between expected return and expected growth and the geometric Brownian motion
Diversification through the creation of optimal portfolios under various constraints
The use of the Capital Asset Pricing Model to accurately estimate the difference between the return of the market and the short rate
To further demonstrate the reality of the discussed concepts, the author analyzes five active stocks over a four-year period and highlights the different methods and portfolios that exist in today's economic world. Exercises are also provided throughout the text, along with the solutions, allowing readers to measure their understanding of presented techniques as well as see how the methods work in real life.

Mathematical Asset Management is an excellent book for courses in mathematical finance, actuarial mathematics, financial derivatives, and financial engineering at the upper-undergraduate and graduate levels. It is also a valuable reference for practitioners in banking, insurance, and asset management industries.







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Superbike World Championship 2008


Superbike World Championship 2008
Size~ 4 GB | DVD ISO | 44 RAR Parts


SBK 08 is the official videogame of the Superbike World Championship and it will allow the player to enter the fantastic SBK championship. The game is, in fact, fully licensed and simulates every aspect of this world.

“SBK-08 is a highly customizable realistic experience”.

As a matter of fact, realism is still SBK-08’s distinguishing trademark, where realism is about replicating the real Superbike experience. It grants you all the sense of speed, danger and glamour of the Superbike races.
The player has the possibility to choose from the 2008 official riders, teams and tracks, but also to improve the performances of his bike, managing and tuning a lot of aspects like top speed, gear ratios, suspension stiffness, and set of tires for single race.

“SBK-08 is fun and accessible for everybody”.

SBK-08 features a deep simulation mode that aims to capture the attention of “bike enthusiasts” who perfectly know every aspect of tweaking a bike. At the same time the revised full arcade mode gives the player the opportunity to understand the complexities of bike riding by introducing complexity in layers. The arcade mode of SBK-08 will fit their needs giving them a 100% enjoyable and fulfilling experience, void of any frustration.




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PHP 5 CMS Framework Development



If you're developing a content management system in PHP 5, there are times when you simply have to roll-your-own, for whatever reason. In those situations, this book will be invaluable. If you're looking for an inside guide to putting together the working framework of a flexible, robust content management system in PHP 5, this book is for you

As a former development team leader on the renowned Mambo open-source content management system, author Martin Brampton offers unique insight and practical guidance into the problem of building an architecture for a content management system. Following the scene-setting first chapter, each chapter in the book tackles a different aspect of developing the author's new Aliro PHP 5 CMS framework, with: . A concise statement of the problem . Discussion of the important design issues and problems faced . Creation of the framework solution The framework is built on a strongly object-oriented architecture throughout, including adherence to MVC principles, and you will learn how to create classes for handling such things as menus, modules, components, sessions, and user tracking. Administration and security issues are discussed as an integral part of the design and implementation of framework features.Download Here


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Wireless Transceiver Systems Design


Wolfgang Eberle “Wireless Transceiver Systems Design"
Springer | 2008-06-20 | ISBN: 0387745157 | 350 pages | PDF | 5,2 MB


This book brings together the fields of communication, signal processing, and embedded systems and circuits. These fields come together with a single design goal, a WLAN transceiver which combines analog and digital design, VLSI and systems design, algorithms and architectures, as well as design and CAD/EDA. This book focuses on the overall approach to design problems and design organization needed for transceiver design. It does not focus on one particular standard, such as IEEE 802.11a/g.







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Networked Control Systems: Theory and Applications


Fei-Yue Wang, Derong Liu “Networked Control Systems: Theory and Applications"
Springer | 2008-06-04 | ISBN: 1848002149 | 344 pages | PDF | 3 MB


Networked control systems (NCS) consist of sensors, actuators and controllers the operations of which may be distributed over geographically disparate locations and co-ordinated by the exchange of information passed over a communication network. The communication network may be physically wired or not. The widespread applications of the Internet have been a major driving force for research and development of NCS. NCS have advantages in terms of cost reduction, system diagnosis and flexibility, minimizing wiring and making the addition and replacement of individual elements relatively simple; efficient data sharing makes taking globally intelligent control decisions easier with an NCS.
The applications of NCS are very wide, from the large scale of factory automation and plant monitoring to the smaller but complicated networks of computers in modern cars, places and autonomous robots.
Networked Control Systems presents the most recent results in stability and robustness analysis as well as new developments related to networked fuzzy and optimal control. Many of the chapters contain details of case-studies, experimental, simulation and/or other application-related work showing how the theories put forward can be implemented in real systems.
The state-of-the art research reported in this volume by an international team of contributors will make Networked Control Systems an essential reference for researchers and postgraduate students in control, electrical, computer and mechanical engineering and computer science.






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Design for Environmental Sustainability


Carlo Vezzoli, Ezio Manzini “Design for Environmental Sustainability"
Springer | 2008-07-09 | ISBN: 1848001622 | 303 pages | PDF | 4,7 MB


Design for Environmental Sustainability is a technical and operative contribution to the United Nations "Decade on Education for Sustainable Development" (2005-2014), aiding the development of a new generation of designers, responsible and able in the task of designing environmentally sustainable products.
Design for Environmental Sustainability provides a comprehensive framework and a practical tool to support the design process. The book offers an organic vision of methodologies, tools and strategies for the integration of environmental requirements into product development. Possible strategies and design guidelines are highlighted, accompanied by a large selection of high-quality environmentally-aware product design case studies.
Divided into four parts, the first part covers environmental sustainability and presents the general guidelines that can be followed to reach it. The second part examines the Life Cycle Design approach and the strategies to minimise consumption of resources, select low environmental impact resources, optimise product life span, extend the life of materials, and design for disassembly. The third part presents methods and tools to evaluate the environmental impact of products (e.g., Life Cycle Assessment) and other support tools for the integration of environmental requirements into real design processes. The fourth and final part describes the historical evolution of sustainability, both in design practice and research.
Design for Environmental Sustainability is an important text for all students, designers and design engineers interested in product development processes.







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CMOS Active Inductors and Transformers: Principle, Implementation, and Applications


Fei Yuan “CMOS Active Inductors and Transformers: Principle, Implementation, and Applications"
Springer | 2008-06-13 | ISBN: 0387764771 | 312 pages | PDF | 2,8 MB


Many new topologies and circuit design techniques have emerged recently to improve the performance of active inductors, but a comprehensive treatment of the theory, topology, characteristics, and design constraint of CMOS active inductors and transformers, and a detailed examination of their emerging applications in high-speed analog signal processing and data communications over wire and wireless channels, is not available. This book is an attempt to provide an in-depth examination and a systematic presentation of the operation principles and implementation details of CMOS active inductors and transformers, and a detailed examination of their emerging applications in high-speed analog signal processing and data communications over wire and wireless channels.
The content of the book is drawn from recently published research papers and are not available in a single, cohesive book. Equal emphasis is given to the theory of CMOS active inductors and transformers, and their emerging applications. Major subjects to be covered in the book include: inductive characteristics in high-speed analog signal processing and data communications, spiral inductors and transformers – modeling and limitations, a historical perspective of device synthesis, the topology, characterization, and implementation of CMOS active inductors and transformers, and the application of CMOS active inductors and transformers in high-speed analog and digital signal processing and data communications.







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PBS Nova - Origins


PBS Nova - Origins
English | Xvid | 624×352 | AC3 | 48Hz 16BiT STEREO | Episode~700MB

Origins is a spectacular four-part miniseries, first presented on PBS’s Nova, about the beginnings of the universe, our solar system, life on Earth, and the possibility of extraterrestrial life on other planets. It is not a stretch to say that Origins, among all television documentaries about the evolving cosmos, offers the most breathtaking dramatic visual representation of Earth’s tumultuous history, and the clearest, step-by-step explanation of the formation of planets, the development of water and living organisms, and the forces that shape other parts of our galaxy and beyond. Hosted by the engaging Dr. Neil deGrasse Tyson, director of the Hayden Planetarium at the American Museum of Natural History, Origins consists of four one-hour episodes. The first focuses on the initial billion years of Earth history, research into the emergence of water (which appeared surprisingly early, as it turns out, and could have been delivered by comets) and the birth of the moon. The second show concerns hardy, single-cell organisms on Earth developing, in some quite inhospitable places, into complex life forms, while the third covers the Big Bang and the final installment looks at theories involving extraterrestrial life. If the topics sound familiar, their presentation is always fresh, dynamic, and thoroughly accessible. Watching Origins would be a great, context-providing preface to the study of a number of niche subjects, including geology, physics, biology, and much else. An invaluable production. –Tom Keogh

CD1 = Origins: Earth is Born

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Web Publishing with Acrobat/PDF


Thomas Merz “Web Publishing with Acrobat/PDF"
Springer | 1998-05-22 | ISBN: 236 | 3540637621 pages | PDF | 15,6 MB


Although the World Wide Web is enjoying enormous growth rates, many Web publishers have discovered that HTML is not up to the requirements of modern corporate communication. For them, Adobe Acrobat offers a wealth of design possibilities. The close integration of Acrobat in the World Wide Web unites the structural advantages of HTML with the comprehensive layout possibilities of Portable Document Format (PDF). On the basis of practical examples and numerous tricks, this book describes how to produce PDF documents efficiently. Numerous tips on integrating Acrobat into CGI, JavaScript, VBScript, Active Server Pages, search engines, and so on make the book a mine of information for all designers and administrators of Web sites.






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Starting a Successful Business: Start Up and Grow Your Own Company


Michael Morris “Starting a Successful Business: Start Up and Grow Your Own Company"
Kogan Page | 2008-05-01 | ISBN: 074945105X | 184 pages | PDF | 1,3 MB


Starting a business from scratch is an exciting but daunting endeavor. Starting a Successful Business is a one-stop reference for advice on getting a new business up and running. It shows readers how to make their business a success, how to avoid making costly mistakes, and how to save time and money in the process. The new sixth edition covers every aspect of running a business, including laying the basic foundations, controlling and raising money, and managing operations, employment, risk management, and growth. Including information on opportunities created by the internet, Starting a Successful Business contains all the advice prospective business owners need before starting their own company in today's competitive business environment.





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Mathematical Statistics and Data Analysis


John A. Rice “Mathematical Statistics and Data Analysis"
Duxbury Press | 1994-06-01 | ISBN: 0534209343 | 672 pages | Djvu | 15,2 MB

This is the first text in a generation to re-examine the purpose of the mathematical statistics course. The book's approach interweaves traditional topics with data analysis and reflects the use of the computer with close ties to the practice of statistics. The author stresses analysis of data, examines real problems with real data, and motivates the theory. The book's descriptive statistics, graphical displays, and realistic applications stand in strong contrast to traditional texts which are set in abstract settings.



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Advertising and Promotion


Advertising and Promotion
McGraw-Hill Companies | 2003-04-02 | ISBN: 0072536764 | 871 pages | PDF | 6 MB

In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

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Foucault, Freedom and Sovereignty


Sergei Prozorov “Foucault, Freedom and Sovereignty"
Ashgate Publishing | 2007-03-30 | ISBN: 0754649083 | 169 pages | PDF | 1,9 MB




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